Book Title: Digital Marketing Strategy book
- Publisher : Kogan Page; 3rd edition (May 31, 2022)
- Language : English
- Category: Business Related
- Paperback : 416 pages
- ISBN-10 : 1398605972
- ISBN-13 : 978-1398605978
Main topic or theme of the book
Digital Marketing Strategy book is a comprehensive guide for creating and implementing an effective digital marketing strategy for businesses of all sizes.
Key ideas or arguments presented
- The importance of aligning digital marketing goals with overall business objectives.
- The necessity of creating a customer-focused strategy, including the use of data and analytics to better understand target audiences.
- The role of various digital channels, including SEO, social media, email, and content marketing.
- The importance of testing and measuring marketing campaigns to optimize their effectiveness.
- The need for continuous adaptation and evolution of marketing strategies in response to changing technologies and consumer behaviors.
Chapter titles or main sections of the book with a paragraph on each
- Chapter 1: Introduction to Digital Marketing Strategy book – outlines the key components of a successful digital marketing strategy and the benefits of developing one.
- Chapter 2: Understanding Your Business and Customers – emphasizes the importance of aligning marketing goals with overall business objectives and using customer data to inform marketing decisions.
- Chapter 3: Developing a Content Marketing Strategy – explores the role of content marketing in digital marketing and provides guidance for creating and implementing a content strategy.
- Chapter 4: Search Engine Optimization (SEO) – covers the fundamentals of SEO and how to optimize a website for search engines.
- Chapter 5: Paid Search Advertising – discusses the benefits of paid search advertising and provides guidance for creating and managing effective campaigns.
- Chapter 6: Social Media Marketing – explores the role of social media in digital marketing and provides strategies for creating and implementing a successful social media marketing plan.
- Chapter 7: Email Marketing – covers the fundamentals of email marketing and provides guidance for creating and managing effective email campaigns.
- Chapter 8: Mobile Marketing – discusses the unique challenges and opportunities of mobile marketing and provides strategies for creating effective mobile marketing campaigns.
- Chapter 9: Measurement and Analytics – emphasizes the importance of testing and measuring marketing campaigns and provides guidance for using data and analytics to optimize marketing efforts.
- Chapter 10: The Future of Digital Marketing – explores emerging trends and technologies in digital marketing and provides guidance for staying ahead of the curve.
Key takeaways or conclusions
- Digital marketing strategies book must align with overall business objectives.
- Understanding and targeting the right audience is critical to the success of any digital marketing campaign.
- The most effective digital marketing strategies use a combination of channels, including SEO, social media, email, and content marketing.
- Testing and measurement are essential to optimizing marketing campaigns and improving ROI.
- Digital marketing is an ever-evolving field that requires continuous adaptation and evolution.
Author’s background and qualifications
Simon Kingsnorth is an experienced digital marketing strategist, consultant, and trainer with over 20 years of experience in the industry. He has worked with a wide range of clients across various industries, including Coca-Cola, Nestle, and T-Mobile.
Comparison to other books on the same subject
Digital Marketing Strategy book stands out from other books on the same subject for its comprehensive approach, practical guidance, and focus on aligning digital marketing strategies with overall business objectives.
Target audience or intended readership
This book is aimed at business owners, marketing professionals, and anyone interested in developing a successful digital marketing strategy.
Reception or critical response to the book
The book has received positive reviews for its comprehensive approach, practical guidance, and clear writing style.
Publisher and First Published Date
The book was published on Kogan Page; 3rd edition (May 31, 2022)
Digital Marketing Strategy is a must-read for anyone looking to develop an effective digital marketing strategy for their business. It provides practical guidance and a comprehensive overview of the key components of a successful digital marketing campaign. Other similar books on the same topic include:
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