Book Title: Ecommerce and Mcommerce
Author(s): P. Candace Deans
Category: Business Related
Publisher: IRM Press, Year: 2005
ECommerce and MCommerce: A Guide to Successful Online Business is a comprehensive guide to the world of online business, written by renowned author P. Candace Deans. The book provides a deep understanding of the current state of the online marketplace and the trends that are shaping the future of ecommerce and mcommerce. This book is an essential resource for anyone looking to start an online business or to expand their existing online business.
The book covers all aspects of online business, from setting up a website to developing a marketing strategy to customer service and security. Deans provide practical advice and insights on the latest trends in e-commerce and m-commerce, including the use of social media, mobile devices, and cloud computing. She also explores the challenges of online business, including competition, customer acquisition, and the importance of creating a customer-centric online experience.
One of the most important aspects of the book is the Deans’ emphasis on the importance of customer-centricity in online business. She provides practical guidance on how to create an online experience that is tailored to the needs and preferences of customers, and how to leverage customer feedback to continuously improve the online experience. This is critical in today’s fast-paced, highly competitive online marketplace, where customers have come to expect a seamless, personalized experience.
In addition to discussing customer-centricity, Deans also covers the role of technology in online business, including the use of various tools and platforms such as e-commerce platforms, payment gateways, and customer relationship management (CRM) systems. She provides practical advice on how to choose the right tools and platforms for your business and how to integrate them into your overall strategy.
Another key aspect of the book is the Deans’ discussion of the challenges of m-commerce, including the rise of mobile devices and the impact of this trend on online businesses. She provides practical advice on how to create a mobile-friendly online experience, including the use of responsive design, mobile-optimized content, and mobile apps. She also explores the challenges of securing mobile transactions and the importance of maintaining data privacy and security.
Deans also provides an in-depth analysis of the various payment options available to online businesses, including credit cards, PayPal, and digital currencies. She explores the benefits and drawbacks of each option and provides practical advice on how to choose the right payment options for your business. She also covers the importance of tracking and analyzing data to make informed decisions about your business, including using analytics tools, customer feedback, and other sources of data to gain insights into your customers and your business.
In conclusion, ECommerce and MCommerce: A Guide to Successful Online Business is an essential resource for anyone looking to start or expand an online business. The book provides practical, actionable advice on the latest trends in e-commerce and m-commerce, and covers all aspects of online business, from customer-centricity to payment options and data analysis. Dean’s extensive experience in online business and her focus on practical, real-world solutions make this book a must-read for anyone looking to succeed in the online marketplace.