Book Title: Marketing without Advertising
Author(s): Michael Phillips, Salli Rasberry
Category: BBA & MBA
Series: Marketing Without Advertising, 3rd ed
Publisher: Nolo, Year: 2001
ISBN: 0873376080,9780873376082
Description:
Marketing without Advertising book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, “spreading the word” and utilizing the internet – both for marketing and direct sales. A must-have for any small business owner!”
