Book Title: Advanced SEO Techniques
Author(s): Trevor Kerton
Category: ICT & Computer
Publisher: Cornerstone Library, Year: 2010
Main Topic or Theme of the Book
“Advanced SEO Techniques” by Trevor Kerton is a comprehensive guide to search engine optimization (SEO) that aims to provide readers with advanced strategies and techniques to improve their website’s visibility and ranking on search engines.
Key Ideas or Arguments Presented
The book covers various topics related to SEO, including keyword research, on-page optimization, technical SEO, link building, local SEO, and analytics. Some of the key ideas and arguments presented in the book are:
- The importance of keyword research and how to identify profitable keywords for your business.
- How to optimize your website’s content and structure to make it more search engine-friendly.
- Techniques for improving website speed, mobile-friendliness, and crawlability to enhance technical SEO.
- Strategies for building high-quality backlinks and managing your link profile effectively.
- Tips for optimizing your website for local search and Google My Business.
- How to use data and analytics to measure the performance of your SEO campaigns and make data-driven decisions.
Chapter Titles or Main Sections of the Book with a Paragraph on Each
The book is divided into the following main sections:
- Introduction to SEO – This chapter provides an overview of SEO and its importance in digital marketing.
- Keyword Research – This chapter covers the basics of keyword research and how to identify profitable keywords for your business.
- On-Page Optimization – This chapter discusses how to optimize your website’s content and structure to make it more search engine-friendly.Discussed On-Page SEO Checklist to optimize your website.
- Technical SEO – This chapter covers website speed, mobile-friendliness, crawl ability, and other technical aspects of SEO.
- Link Building – This chapter provides strategies for building high-quality backlinks and managing your link profile effectively.
- Local SEO – This chapter covers how to optimize your website for local search and Google My Business.
- Analytics – This chapter explains how to use data and analytics to measure the performance of your SEO campaigns and make data-driven decisions.
Key Takeaways or Conclusions
Some of the key takeaways and conclusions from the book are:
- SEO is an ongoing process that requires continuous effort and optimization.
- Keyword research is the foundation of any successful SEO campaign.
- On-page optimization, technical SEO, and link building are all essential components of a comprehensive SEO strategy.
- Local SEO is crucial for businesses with a physical presence.
- Data and analytics are important tools for measuring the success of your SEO campaigns and making data-driven decisions.
Author’s Background and Qualifications
Trevor Kerton is a digital marketing expert with over 20 years of experience in the industry. He is the founder and CEO of the digital marketing agency, Motionbuzz, and has worked with a wide range of clients across various industries.
Comparison to Other Books on the Same Subject
Advanced SEO Techniques distinguishes itself from other SEO books by focusing on more advanced strategies and techniques rather than just covering the basics. The book also provides practical advice and real-world examples that readers can use to improve their SEO campaigns.
Target Audience or Intended Readership
The book is aimed at digital marketers, SEO professionals, website owners, and anyone who wants to improve their website’s visibility and ranking on search engines. And Freelancers who want to earn money by doing SEO for Clint.
Reception or Critical Response to the Book
The book has received positive reviews from readers and industry experts, who praise its comprehensive coverage of advanced SEO techniques and practical advice.
Publisher and First Published Date
Advanced SEO Techniques First published by Cornerstone Library, Year: 2010 & Leter on the book was published by CreateSpace Independent Publishing Platform on August 9, 2016.